Pay-per-click or PPC has rapidly evolved into one of the best platforms for online advertising in this era of digital marketing and plays an important role in the success of online businesses. Rather than earning the visits organically, PPC allows advertisers to reach targeted audience fast by paying search engines a cost-per-click fee only when […]
Do you have a company or business that provides goods or services in the same geographical area as you are? Generating new business by growing your customer base is important and while it can sometimes be very challenging, understanding your customer’s needs will help you develop products and services that address those needs to a […]
There is no perfect formula of starting or running a small business or start-up, it is often a learn-as-you-go process that forces you to think out of the box in a new way and while it’s never easy, finding the right small business solutions can give your company a better chance of succeeding. The goal […]
Search Engine Optimization or SEO, is the methods any business can use through text, images, videos etc to ensure that their website is found and ranked by various search engine result pages (SERPs) with the goal of providing the most relevant results to a user’s questions. While Google remains the most widely used search engine […]
Where would you be without social media marketing, especially if you have the best product or service and are 100% that the market demands it? While there are businesses that still make use of traditional marketing techniques, digital content promotion and social media marketing are the new trends in marketing and are here to stay. […]
Like the phrase ‘beauty is in the eye of the beholder’, effective website design is judged by the users of the site and not the website owners. Everything about a website, including the content, the layout, colors, text styles, structure, graphics, images, interactive features, and the way it works is determined by the website design. Therefore, […]
If you own a computer or a device that connects to the internet then you are vulnerable to web-borne threats. Whether your antivirus software is up to date or not, it’s easy to let security measures fade into the background, especially when things in your business are running efficiently with no apparent attacks in play. […]
Both graphic design and digital media design encompass media development disciplines set out to create various forms of visual communication that often tell a story, an idea, image or brand to an audience. While digital media designers are generally trained in motion graphics, screenwriting, video editing, digital audio production and video production, graphic designers on […]
What if you could turn every subscriber on your list into a loyal customer, wouldn’t that put you in small business heaven? Email marketing remains a widely used, and successful, marketing channel that encourages visitors to your site to sign up for your email marketing list and a fundamental strategy that can generate more leads […]
Display advertising has become a very popular practice in digital marketing today as it offers various benefits to a business, from visibility to brand awareness. They are the paid banner ads or “digital billboards” that appear in front of a user on website pages in the form of text-based, image or video advertisements that encourage […]
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