What if you could turn every subscriber on your list into a loyal customer, wouldn’t that put you in small business heaven? Email marketing remains a widely used, and successful, marketing channel that encourages visitors to your site to sign up for your email marketing list and a fundamental strategy that can generate more leads if done correctly. Depending on what your goals are as an entrepreneur, the key to email conversions is to know what type of content to use at each stage of the sales process especially if you are looking to connect, build relationships with your clients and consequently, increase your overall conversion rates.
Marketing budget costs are a big determining factor for a lot of start-ups that are struggling to keep their businesses afloat. Email marketing could be your small business’s saving grace because if you are just starting out chances are you are operating on a limited budget. Unlike already established companies who can afford the human resources, small business’ can attain their organic reach and communicate their brand message to their audience through this direct medium and reach out to their leads and customers with much ease.
According to research from Marketing Sherpa close to 70% of all customers prefer to receive promotional messages via email right on their smartphones solely because it is very convenient. This way, they stay connected with their favorite brands, redeem coupon codes, or other special offers wherever they are. There is great value in customer retention and employing the use of personalized and relevant email marketing strategies based on subscriber’s preferences and buying patterns also keeps existing customers engaged with the goal of retaining them in mind.
Email marketing also offers a more targeted form of marketing strategy or campaigns that allow you to segment your mailing list according to your criteria of choice based on, for example, age, gender, user or buying choices. In this case, you can address a shopper by name if your database contains customer names as yet another subtle but effective way of strengthening your brand and every time a need for your services arises, your loyal customers will always have you in mind.
Many may assume that email marketing simply means sending plain text emails to a group of random people, but as a savvy small business owner, you want your marketing channels to achieve their full potential. It begins with creating an email campaign from scratch, which granted, can be a daunting task, but it all starts with identifying the need for an email copy that serves a relevant and practical purpose. Your email copy should have the following key points:
It should be relevant, short and personalized
The tone of the content should be controlled depending on your audience
Have valuable information that will keep your users interested
The most important parts of the texts should be scannable or easy to find
It should have a clear and compelling call-to-action (CTA) that moves users to take the intended action
